Mis-sold or mis-managed PPC advertising?

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Is This You?

  • Have you paid an advertising agency for pay per click (PPC) advertising campaigns that have proved to be ineffective?
  • Do you feel your pay per click advertising campaign has been mis-managed and that the costs involved have been excessive compared to the results achieved?
  • Is your internet search position on keywords or phrases lower than the advertising agency told you it would be?
  • Has the cost of your pay per click advertising been greater than you were originally led to believe?
I never imagined that I would receive so much compensation and I have no hesitation in recommending you to friends and family for professional advice. Mr bennett

If any of these apply to you, then you may have been mis-sold your pay per click advertising campaign. Neglect Assist may be able to help you with a No Win, No Fee claim for compensation.

For free, no obligation advice, please call us or fill in the form and we’ll call you back.

Who Are We?

We are an award-winning team of solicitors who specialise in professional negligence and financial mis-selling claims. We use our many years of experience and knowledge in this area to obtain and scrutinize relevant documents from financial advisers, stockbrokers, CFD providers and other associated entities.  Using our specialist knowledge of the law of contract and negligence we identify any grounds for action. We submit written complaints, detailing every allegation and are successful in most of our cases.

How Much Am I Entitled To?

If you can successfully prove that an online pay per click advertising campaign has been mis-sold or mis-managed by an advertising agency or similar organisation, then you can look to recover compensation for the financial losses that you have suffered.

The amount awarded should put you in the position that you would have been in had no wrong been done. The potential amounts that can be claimed are illustrated by the following examples;

Mrs G runs a florist and accepts online orders via her business web site. She meets with a company that guarantees to improve her internet presence by making her web site appear in a higher ranked position when internet searches are conducted by potential customers. Mrs G agrees to pay £10,000 per month to this online management company to conduct an online pay per click advertising campaign.

She runs the campaign for 6 months and notices no increase in orders or business than she did before the campaign commenced. She makes enquiries and discovers that only £7,000 of the monthly budget is being used for the advertising campaign and that the agency are retaining the extra £3,000. By this time, Mrs G has spent £60,000, with £18,000 of this being spent on management fees and commissions.

Mr H is the managing director of a vehicle repair garage. He is keen to reach a larger audience with his web site and meets with a company who propose an online pay per click advertising campaign which costs £15,000 per month.

The garage doesn’t receive any increased business in the first year of the campaign, and Mr H notices that his competitor’s web sites are listed higher than his own when key searches are made. He investigates and discovers that the management company are not bidding on the key words or phrases that he intended and that some have been missed off entirely. By this time, Mr H has needlessly spent £180,000 in advertising costs which could have been reduced or avoided entirely.

Neglect Assist can investigate and advise upon the level of loss suffered and may be able to represent you in a No Win, No Fee claim for compensation.

What Do We Charge?

We offer an absolute and guaranteed No Win, No Fee agreement, it’s that simple. If successful, we take a fee of up to 20% (plus 4% VAT) * Of the award of compensation. If unsuccessful, our clients pay us nothing.

* We reserve the right to apply a deduction in more complex or higher risk cases of up to 30% plus VAT. Typical examples might be where there are multiple parties to claim against, where time limits for claiming may have passed or new areas of law are tested.

About Mis-Sold Pay Per Click Advertising Campaigns

In recent years, it has become increasingly common for businesses to advertise their products or services using web pages and internet search sites. A key consideration for businesses who advertise in this manner is how to maximise their internet presence and how best to increase traffic to their web site.

It is often the case that a consumer will not go directly to the web site of a business by using the relevant web address, but will instead use key words or phrases that are relevant to their enquiry on an internet search engine. For example, somebody seeking vehicle repairs may use a phrase such as ‘Car mechanics near me’ or something similar to locate the web page of the business they ultimately end up using. The most common search engines used are those such as;

  • Google
  • Bing
  • Yelp
  • Yahoo
  • Facebook
  • LinkedIn
  • Amongst others.

The key issue here is that the majority of businesses will have competitors offering similar products or services either locally or nationally. It is therefore often vital to the needs of a business that their web site is effective in reaching its target market and that it is easily accessible to those using internet search engines with relevant key words and phrases.

The Pay Per Click Advertising Process

The rise of online marketing and advertising has seen an increase in companies and organisations that offer to boost the presence of a business on the internet and thereby increase traffic to their web site.

This is often done by bidding on key words or phrases to improve the position of the business on internet search engine listings. In simple terms, the business will pay the search provider ( for example, Google) a certain amount of money to have them list ads for their site at the top and right of search listings.

When a consumer clicks on the relevant advertisement, the business pays the cost of the click from their budget. Once the entire budget has been depleted, the search engine ceases to run the advertisements of the business until funds are replenished.

Many businesses and individuals are approached by and use the services of companies that set up and manage such an online pay per click advertising campaign. The business will pay their monthly advertising budget to the management company and are charged fees for the service.

The Potential Problems

The costs of such a campaign can be significant. Monthly spends are typically thousands of pounds, and in some instances can exceed £100,000 per month.

Naturally, a business will want to see a positive return from the money they are dedicating to an online pay per click advertising campaign. The potential problem is that it can be difficult for a business which uses the services of an online management company or online advertising agency to identify exactly how their budget is being spent.

If the money that has been assigned to a pay per click advertising campaign is not effectively spent, the business may not benefit from any increased internet presence or increased client and customer enquiries.

In some cases, the pricing structure of the management company can also be misleading. This can lead to a situation whereby a smaller proportion of the advertising budget is spent on key words and phrases than intended, with the remainder being retained by the management company for fees and commissions.

The effects of a mis-managed pay per click advertising campaign can be very damaging. It may be several months, or even years, before a business discovers the campaign is ineffective because the advertising budget is not being utilised to its best potential. In this time, many thousands of pounds may have been spent in both unnecessary advertising costs and management fees and commissions.

If you have suffered financial loss due to the negligent advice or actions of a management company for an online pay per click advertising campaign, then you may have grounds for bringing a No Win, No Fee claim for compensation. Management companies and similar organisations typically have indemnity insurance or other adequate funds to cover the cost of such claims.

If you feel that your advertising agency or management company for an online pay per click advertising campaign has;

  • Mis-managed the campaign by not using your advertising budget effectively
  • Failed to fully inform you of the true costs involved for an effective campaign form the outset
  • Failed to increase your internet presence and volume of traffic to your web site due to poor use of available resources
  • Caused you to incur unnecessary costs and financial losses

or acted negligently in any other way, please telephone for free, without obligation advice or fill in the short enquiry form on the right and we’ll call you back.

FAQs

How can a Pay Per Click Advertising Campaign be Mis-sold or Mis-managed?

If you were led to believe that your campaign would be more effective than the results it has achieved, then there is a chance it may have been mis-sold or mis-managed. It may also be the case that the fees and other charges you have incurred are greater than you were initially led to believe.

There are numerous ways in which a pay per click advertising campaign can be mis-sold or mis-managed. If you have any concerns over the way your advertising campaign has been handled, or with the costs involved, then please contact us for free and without obligation advice.

Can I claim if I have now finished my PPC advertising campaign?

Yes. We can consider claims both where the PPC campaign is ongoing and where the campaign ceased several months, or even years, ago.

How much am I entitled to?

If you can successfully prove that an online pay per click advertising campaign has been mis-sold or mis-managed by an online management company or advertising agency, then you can look to recover compensation for the financial losses that you have suffered.

The amount awarded should put you in the position that you would have been in had no wrong been done.

What do we charge?

We offer an absolute and guaranteed No Win, No Fee agreement, it’s that simple. If successful, we take a fee of up to 20% (plus 4% VAT) * Of the award of compensation. If unsuccessful, our clients pay us nothing.

* We reserve the right to apply a deduction in more complex or higher risk cases of up to 30% plus VAT. Typical examples might be where there are multiple parties to claim against, where time limits for claiming may have passed or new areas of law are tested.

What if my claim has already been rejected?

We will still look at this for you.

Will I have to fill out loads of paperwork?

No, we will be able to do most of the necessary paperwork for you and we can obtain any relevant documents from the management company and any other connected parties on your behalf. You will have to check the details of your claim before it is submitted, but we will assist you with this.

What do I do now?

There is absolutely no obligation to proceed and if you tell us what’s happened, we will briefly explain if we think you have a claim and the procedure for filing a claim and the time limits that apply.

Call 0800 152 2620 or fill in the form today for FREE NO OBLIGATION ADVICE
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